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Welcome to our secondary case studies page, where we delve deeper into real-world scenarios, drawing inspiration from existing case studies to provide insightful analysis and solutions.

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U-HAUL AND THE SHOENS - A SHATTERED DYNASTY

Leonard Samuel (L.S.) Shoen, who grew up in poverty, founded U-Haul, a nationwide trailer rental business.

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IBM- THE WATSONS- A STRUGGLE FOR IDENTITY

IBM, a modern public corporation, had its origins as a family-run business led by the Watsons, spanning across two generations.

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