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About the author

Claudia Binz Astrachan
Claudia Binz Astrachan

Claudia witnessed the devastating consequences of troubled family dynamics after her grandparents death, leading to the sale of the family enterprise. She has also seen family business from the other side, with her father being a successful non-family CEO of 25 years at bio-familia, a family enterprise in rural Switzerland.

She then earned a Marketing traineeship at the largest Swiss bank UBS and also pursued Ph.D. in family business institute at Witten/Herdecke University in Germany.

Claudia has been leading the Family and Business Program at Lucerne School of Business since 2014, and continues to provide research-based and peer-oriented learning opportunities for family-owned companies in Switzerland even after her move to the United States in 2013. In 2019, she joined Andrew Keyt as the Head of the Governance Practice at Keyt Consulting – a role that she continues to hold at Generation6. In this capacity, Claudia worked extensively with the boards of some of the largest private family companies in the United States.