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The NR Group founded in 1948 as fledgling incense sticks (agarbathi)
manufacturing company, grew to be the world’s largest manufacturer of
incense sticks. The family further expanded the business in Agarbathies, air
care products, and distribution to directly reach 20k outlets across India.
This case study was compiled by PFBI in-house case research team with
emphasis laid on- founder’s entrepreneurial spirit, talent development in
the family’s Next generation, reflection of founder’s personal values in
family business across generations.
The case study also highlights how NR Group legacy continued till its third
generation without any major hiccups.
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