The NR Group founded in 1948 as fledgling incense sticks (agarbathi) manufacturing company, grew to be the world’s largest manufacturer of incense sticks. The family further expanded the business in Agarbathies, air care products, and distribution to directly reach 20k outlets across India.
This case study was compiled by PFBI in-house case research team with emphasis laid on- founder’s entrepreneurial spirit, talent development in the family’s Next generation, reflection of founder’s personal values in family business across generations.
The case study also highlights how NR Group legacy continued till its third generation without any major hiccups.
Disclaimer
This secondary case study is independently developed by the author using publicly available information from multiple sources.
All trademarks, company names, and copyrighted materials referenced remain the property of their respective owners.
The content presented is intended solely for educational, research, and commentary purposes, and any references to third-party material are made in good faith under principles of fair use. This work does not reproduce proprietary content in full, nor does it claim ownership over any original source material.
The analysis and conclusions reflect the author’s independent interpretation and personal viewpoints and should not be construed as definitive, factual, or endorsed by any organization or individual mentioned.
The author disclaims any affiliation, sponsorship, or endorsement unless explicitly stated.
While reasonable efforts have been made to ensure accuracy, the author makes no representations or warranties regarding the completeness or reliability of the information sourced from third parties.
Share on
Get your monthly subscription
Recent Case Studies